Facebook apologises for blocking plus-sized model's ad

May 24 2016 4:21PM


Facebook has apologised to an Australian feminist group for blocking an advertisement featuring a plus-sized model. The group called Cherchez la Femme claimed that Facebookrejected an ad featuring model Tess Holliday on the grounds that it violated the company's "ad guidelines". The group hosts popular culture talkshows.

The group also shared a screenshot posted on the group's page that said, "The image depicts a body or body parts in an undesirable manner. Ads may not depict a state of health or body weight as being perfect or extremely undesirable."

The group post by the admin added that the issue was even appealed to Facebook , but was of no use.

"Facebook responded by telling me that the ad wasn't approved because the image contravened their 'health and fitness policy', and that I should instead consider replacing this image with one of a 'relevant activity, such as running or riding a bike'".

According to a report in Mashable, the "ad in question was designed to promote an event the group is hosting called 'Feminism and Fat'."

However, hours after the post by the admin, Facebook apologised for rejecting the post. "Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads," a Facebook representative said later. "This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad."

Facebook was recently accused of manipulating its "trending topics" feature to promote or suppress certain political perspectives. The company though denied the claims has issued a new set of guildelines for 'Trending Topics'.


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